Legal

All policies effective 1 July 2026 · Unhide AI Ltd

DOCUMENT 2 — TERMS OF SERVICE

Version: v1.0 Effective Date: 1 July 2026

Terms of Service

Unhide AI Ltd, trading as Unhide Registered in England and Wales Company Number: 14771976 Registered Office: 204 Southcote Lane, Reading, Berkshire, England, RG30 3AU

1. Who We Are

These Terms of Service ("Terms") govern your use of the web application operated by Unhide AI Ltd, a company registered in England and Wales under company number 14771976, with its registered office at 204 Southcote Lane, Reading, Berkshire, England, RG30 3AU, trading as Unhide (referred to in these Terms as "we", "us", "our", or "Unhide").

Our Platform is accessible at unhide.co.uk (the "Platform").

For any queries regarding these Terms, please contact us at support@unhide.co.uk.

2. Acceptance of Terms

By creating an account on the Platform, or by accessing or using the Platform in any way, you confirm that you have read, understood, and agree to be bound by these Terms, together with:

—Our Privacy Policy
—Our Cookie Policy
—Our Sensitive Data Use Policy (applicable when you use sensitive-category tracker templates)
—Our Acceptable Use Policy
—Our Refund and Cancellation Policy

These documents together form the complete agreement between you and Unhide in relation to your use of the Platform ("Agreement").

If you do not agree to these Terms, you must not use the Platform.

3. Eligibility

To use the Platform, you must:

—Be at least 18 years of age at the time of registration and throughout your use of the Platform
—Have the legal capacity to enter into a binding agreement in your country of residence
—Not be subject to any legal prohibition in your jurisdiction that would prevent you from using the Platform
—Provide accurate, complete, and truthful information during registration

The Platform handles health, mental health, fertility, and other sensitive personal data. We have set a minimum age of 18 for this reason. If you are under 18, you must not register or use the Platform. If we discover that a user is under 18, we will terminate their account and delete all associated data immediately.

By registering, you confirm that you meet all eligibility criteria set out above.

4. Account Registration and Security

4.1 Registration

You must register for an account to use the Platform. You agree to:

—Provide accurate, truthful, and complete information at registration
—Keep your account information up to date
—Register only one account in your own name

You may not create an account on behalf of another person, or create multiple accounts for the purpose of circumventing plan limits or these Terms.

4.2 Account Security

You are responsible for:

—Maintaining the confidentiality of your login credentials (email address and password)
—All activity that occurs under your account
—Logging out of the Platform when your session ends, particularly on shared devices
—Notifying us immediately at support@unhide.co.uk if you suspect unauthorised access to your account

We will never ask you to provide your password via email or any channel other than the Platform's login screen.

4.3 Account Suspension

We reserve the right to suspend or terminate your account (see Section 21) where we have reason to believe your account has been compromised, or where you have breached these Terms.

5. Subscription Plans and Pricing

Unhide offers the following subscription plans:

5.1 Free Plan

—2 active tracker templates
—Access to charts and historical data visualisations
—2 lifetime milestone AI teasers per tracker (triggered automatically at the 30-day and 180-day data milestones)
—No rolling AI analysis entitlement

The Free plan is available at no charge and is not subject to a payment obligation. It remains available to you if you cancel a paid subscription.

5.2 Plus Plan

—£7.99 per month (billed monthly), or £85.99 per year (billed annually)
—5 active tracker templates
—1 AI analysis per tracker per month

5.3 Pro Plan

—£17.99 per month (billed monthly), or £194.99 per year (billed annually)
—10 active tracker templates
—1 AI analysis per tracker per week

5.4 Add-Ons (Plus and Pro Plans Only)

The following add-ons are available to Plus and Pro subscribers:

—Extra tracker: £1.99 per month per additional tracker slot
—AI analysis 5-pack: £2.99 per month per bundle (adds 5 additional AI analysis credits per tracker per month)

Add-ons are billed on the same billing cycle as your base subscription and auto-renew unless cancelled.

5.5 No Free Trials

We do not offer free trials. The Free plan is our entry point. Paid subscriptions begin immediately upon successful payment.

5.6 Pricing Changes

We reserve the right to change our pricing. Where we do so, we will give you at least 30 days' written notice by email to your registered address before any new price takes effect on your subscription. If you do not wish to continue at the new price, you may cancel your subscription before the new price takes effect.

6. Auto-Renewal and Billing

6.1 Auto-Renewal

Your subscription (whether monthly or annual) will automatically renew at the end of each billing period unless you cancel before the renewal date. Renewal is at the price applicable to your plan at the time of renewal.

6.2 Renewal Reminder

In accordance with the Digital Markets, Competition and Consumer Act 2024 ("DMCCA 2024"), we will send you a reminder email at least 3 days before your subscription auto-renews. This reminder will state the renewal date, the amount due, the plan being renewed, and how to cancel.

For annual subscriptions, we will send a renewal reminder at least 30 days before the renewal date.

6.3 Billing

All payments are processed by Stripe Inc. Your payment card details are handled exclusively by Stripe and are never stored by Unhide. By providing payment details, you authorise Stripe to charge your card on a recurring basis in accordance with the billing cycle you have selected.

If a payment fails, Stripe will retry in accordance with their standard retry schedule. If payment cannot be collected after retries, we may suspend your access to paid features until payment is resolved.

All prices are in GBP (British Pounds Sterling) and are inclusive of any applicable VAT where required by law.

7. 14-Day Statutory Cooling-Off Period

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 ("CCR 2013"), you have the right to cancel your subscription and receive a full refund within 14 calendar days of the date on which your subscription begins ("Cancellation Period"), without giving any reason.

7.1 Exception — Express Consent to Immediate Service Provision

Because our service (including AI analysis) is a digital service that can only begin delivery upon your request, we may ask you at the point of subscription to expressly consent to the service commencing immediately, before the end of the 14-day Cancellation Period.

Specifically:

—When you request your first AI analysis during the Cancellation Period, you are presented with a notice explaining that: (a) you are requesting immediate commencement of that element of the service; (b) by proceeding, you acknowledge and agree that you lose your right to cancel under CCR 2013 from that point.
—By clicking to confirm and proceed with your first AI analysis request, you give your express consent to the service commencing immediately, in accordance with Regulation 36(1) of the CCR 2013.

If you request an AI analysis during the Cancellation Period, your right to cancel under CCR 2013 is extinguished from the moment you confirm that request.

7.2 Exercising the Right to Cancel During the Cancellation Period

If you wish to cancel within the 14-day Cancellation Period without having requested an AI analysis, contact us at support@unhide.co.uk with the subject line "Cancellation Request" and provide your account email address. We will process your refund within 14 days of receiving your cancellation request. Your account will revert to the Free plan.

Alternatively, you may cancel directly via Dashboard → Settings → Billing and contact us separately for the refund if applicable.

Please see our Refund and Cancellation Policy for full details.

8. DMCCA 2024 Compliance — Subscription Transparency

In accordance with the Digital Markets, Competition and Consumer Act 2024, we are committed to clear subscription transparency. Specifically:

—At the point of purchase, we will clearly state the plan name, the price per billing period, the billing cycle, the auto-renewal date, and the fact that your subscription will auto-renew unless cancelled
—We will send renewal reminders as described in Section 6.2
—Cancellation is available at all times via the Stripe Customer Portal, accessible from Dashboard → Settings → Billing → Manage Subscription, without requiring you to contact support
—We will not impose unreasonable barriers to cancellation

9. Subscription Pause and Cancellation

9.1 Pause

Plus and Pro subscribers may pause their subscription for a maximum of 3 consecutive months at any time via Dashboard → Settings → Billing → Pause Subscription. During a pause:

—Billing is suspended
—Your data is fully preserved
—Access to paid features is suspended
—Your subscription resumes automatically at the end of the pause period

You will receive a reminder email 14 days and 3 days before your subscription is set to auto-resume from a pause.

9.2 Cancellation

You may cancel your subscription at any time via Dashboard → Settings → Billing → Manage Subscription (Stripe Customer Portal). Upon cancellation:

—Your subscription remains active until the end of your current paid billing period
—You retain full access to paid features until that date
—At the end of the period, your account reverts to the Free plan
—Tracker templates over the Free plan limit (2 active trackers) are paused (not deleted); your data is preserved
—You may re-upgrade at any time to reactivate those trackers

We do not offer pro-rata refunds for mid-period cancellations after the 14-day Cancellation Period has expired, except in the circumstances set out in our Refund and Cancellation Policy.

10. Acceptable Use

Your use of the Platform is subject to our Acceptable Use Policy, which is incorporated into these Terms by reference. In summary, you agree to use the Platform:

—For personal, non-commercial purposes only
—In compliance with all applicable laws and regulations
—Without attempting to misuse, reverse-engineer, abuse, or exploit the Platform or its AI features
—Without uploading unlawful, harmful, or rights-infringing content

Breach of the Acceptable Use Policy may result in suspension or termination of your account.

11. AI Analysis — Purpose, Scope, and Limitations

11.1 What AI Analysis Is

The AI analysis feature processes your logged tracker data and uses our AI provider (Anthropic PBC, operating the Claude Sonnet 4 model) to identify patterns, trends, and correlations in your data. The resulting analysis is presented to you in plain English as a personal insight report.

AI analysis is an informational tool designed to help you notice patterns in your own self-reported data. It is intended to support personal awareness and habit reflection.

11.2 What AI Analysis Is Not

AI analysis is not:

—Medical advice — Nothing generated by the AI analysis feature constitutes medical advice, a clinical recommendation, or a therapeutic intervention
—Clinical diagnosis — The Platform does not diagnose any disease, disorder, condition, or medical state
—Treatment recommendation — The Platform does not recommend any course of treatment, medication, supplement, or clinical pathway
—Financial advice — Nothing generated by the AI analysis feature in relation to financial trackers constitutes financial advice, investment advice, or any regulated financial activity
—Legal advice — Nothing generated by the AI analysis feature constitutes legal advice

11.3 MHRA Disclaimer — Not a Medical Device

Unhide is not a medical device. The Platform has not been registered with or cleared by the Medicines and Healthcare products Regulatory Agency (MHRA) as a medical device. The Platform is not intended to diagnose, treat, cure, prevent, or monitor any disease or medical condition within the meaning of the UK Medical Devices Regulations 2002 (as amended).

You must not use any AI-generated analysis or any feature of the Platform as a substitute for, or in place of, consultation with a qualified medical professional. If you have concerns about your health, always seek the advice of your doctor, a qualified clinician, or an appropriate medical professional.

11.4 Accuracy of AI Analysis

AI-generated analysis is based solely on the data you have entered into the Platform. The accuracy and relevance of any insight is dependent on the accuracy and completeness of your entries. We do not warrant that any AI-generated insight is accurate, complete, or suitable for any particular purpose.

12. Sensitive Data — User Responsibility and Consent

Certain tracker templates on the Platform are designated as sensitive-category templates (examples include health trackers, mental health trackers, fertility trackers, glucose and blood marker trackers). Before you can use a sensitive-category template, you are required to complete an explicit double-checkbox consent flow.

By completing that consent flow, you:

—Acknowledge that you understand the nature of the data you are about to enter
—Confirm that you are 18 or over
—Consent to your sensitive data being processed in the manner described in our Sensitive Data Use Policy and Privacy Policy
—Consent to your data being transmitted to our AI provider as part of the AI analysis feature

You are responsible for:

—Ensuring you understand what category of data you are tracking before starting a template
—Reviewing our Sensitive Data Use Policy before using any sensitive-category template
—Not entering data belonging to another identifiable individual (other than in the caregiver context described in our Acceptable Use Policy) without appropriate authority

13. Content You Submit

13.1 Your Data Belongs to You

You retain full ownership of all tracker entries, photos, PDFs, and other content you submit to the Platform ("Your Content"). We do not claim any intellectual property rights over Your Content.

13.2 Licence to Process

By submitting Your Content to the Platform, you grant Unhide AI Ltd a non-exclusive, worldwide, royalty-free licence to use, store, process, transmit, and display Your Content solely for the purposes of:

—Delivering the Platform and its features to you
—Transmitting relevant data to our AI provider (Anthropic PBC) as part of the AI analysis feature, subject to the terms described in our Privacy Policy

This licence terminates upon deletion of the relevant content or deletion of your account.

13.3 No Use Beyond Service Delivery

We do not use Your Content for advertising, for training AI models, or for any purpose beyond delivering the Platform to you. See Section 7 (AI Analysis) for information on Anthropic's data handling.

14. Intellectual Property

All intellectual property rights in the Platform, including but not limited to: the software, source code, design, user interface, tracker templates, prompts, algorithms, features, and documentation, belong exclusively to Unhide AI Ltd. These rights are protected by UK and international intellectual property laws.

You are granted a limited, personal, non-exclusive, non-transferable, revocable licence to access and use the Platform for your personal use in accordance with these Terms. Nothing in these Terms transfers any intellectual property rights to you.

You must not copy, reproduce, adapt, modify, translate, distribute, sell, sublicense, or create derivative works from any part of the Platform without our express written consent.

15. Third-Party Services — Stripe

Payments on the Platform are processed by Stripe Inc. By making a payment, you acknowledge that your payment information is subject to Stripe's terms of service and privacy policy (available at stripe.com/gb/privacy). Unhide is not responsible for Stripe's handling of your payment data.

16. Indemnification

You agree to indemnify, defend, and hold harmless Unhide AI Ltd, its directors, employees, agents, and licensors from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

—Your breach of these Terms
—Your use of the Platform in violation of applicable law
—Any content you submit that infringes third-party rights
—Your breach of the Acceptable Use Policy

17. Disclaimer of Warranties

The Platform is provided on an "as is" and "as available" basis. To the maximum extent permitted by applicable law, we make no representations or warranties of any kind, express or implied, regarding:

—The availability, reliability, or accuracy of the Platform
—The accuracy, completeness, or suitability of any AI-generated analysis
—The Platform being free from errors, bugs, or interruptions
—The Platform meeting any particular requirement or expectation you may have

Nothing in this Section 17 limits or excludes rights that you may have as a consumer under the Consumer Rights Act 2015 or other applicable legislation that cannot lawfully be excluded.

18. Limitation of Liability

18.1 Cap on Liability

To the maximum extent permitted by applicable law, our total aggregate liability to you (whether in contract, tort including negligence, breach of statutory duty, or otherwise) arising out of or in connection with the Agreement shall not exceed the total subscription fees paid by you to Unhide in the 12 months immediately preceding the event giving rise to the claim.

18.2 Exclusions

We shall not be liable (whether in contract, tort, or otherwise) for:

—Loss of profits, loss of revenue, or loss of business
—Loss of data (except where caused by our failure to maintain adequate backups or to comply with data protection obligations)
—Indirect, consequential, incidental, or special loss or damage

18.3 Exclusions Do Not Apply To

The limitations and exclusions in Sections 18.1 and 18.2 do not apply to:

—Death or personal injury caused by our negligence
—Fraud or fraudulent misrepresentation
—Any liability that cannot lawfully be limited or excluded under UK law
—Your rights under the Consumer Rights Act 2015

19. Your Consumer Rights

If you are a consumer (as defined in the Consumer Rights Act 2015), these Terms do not affect your statutory rights, which cannot be excluded or limited by contract. In particular:

—Services supplied by us must be provided with reasonable care and skill
—Where we fail to do so, you have rights to require repeat performance or, where that is not possible, a price reduction

Nothing in these Terms is intended to, or shall, exclude or restrict your statutory rights as a consumer.

20. Changes to These Terms

We may update these Terms from time to time. Where changes are material, we will notify you by email to your registered email address at least 14 days before the changes take effect. If you do not agree to the updated Terms, you may cancel your subscription before the changes take effect (see Section 9.2).

Your continued use of the Platform after the effective date of any updated Terms constitutes your agreement to those changes.

21. Termination

21.1 Termination by You

You may close your account at any time via Dashboard → Settings → Account → Delete Account. This will permanently delete all your data (see our Privacy Policy and Refund and Cancellation Policy for details of what happens to your data and any subscription on account deletion).

21.2 Termination by Us

We may suspend or terminate your access to the Platform with immediate effect if:

—You breach any material provision of these Terms or the Acceptable Use Policy and fail to remedy the breach within 7 days of written notice from us (or immediately, where the breach is irremediable)
—You provide false registration information
—You fail to pay any amount due under your subscription
—We are required to do so by law or regulatory authority
—We reasonably suspect fraudulent or illegal use of your account

Where we terminate your account for material breach, we are not obliged to provide a refund for any unused subscription period.

21.3 Service Discontinuation

We will give you at least 90 days' written notice before discontinuing the Platform entirely. In such circumstances, we will offer a pro-rata refund for any prepaid subscription period remaining after the discontinuation date.

22. Governing Law and Jurisdiction

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms, subject to the following:

—If you are a consumer resident in another jurisdiction (including other UK nations, EU member states, or elsewhere), you may also have the right to bring a claim in the courts of your country of residence where mandated by local consumer protection law. These Terms do not limit that right.

23. General

—Entire agreement: These Terms and the documents incorporated by reference constitute the entire agreement between you and Unhide relating to your use of the Platform and supersede all prior agreements and understandings.
—Severability: If any provision of these Terms is found to be invalid, unlawful, or unenforceable, it shall be severed from the remaining provisions, which shall continue in full force and effect.
—Waiver: Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision.
—Assignment: You may not assign your account or rights under these Terms to any third party. We may assign our rights and obligations under these Terms to a successor entity in the event of a merger, acquisition, or transfer of business, with reasonable notice to you.
—No third-party rights: These Terms do not confer any rights on third parties under the Contracts (Rights of Third Parties) Act 1999.

24. Contact

General Enquiries and Support: Email: support@unhide.co.uk

Legal and Compliance: Email: ****

Postal: Unhide AI Ltd 204 Southcote Lane, Reading, Berkshire, England, RG30 3AU