Our story

We were tired of guessing about ourselves.

Unhide is a self-tracking tool that turns your daily data into plain-English patterns — powered by AI, built for people who want to understand themselves without needing a data science degree.

We spent years tracking habits in spreadsheets, apps, and journals — and still couldn't see the patterns. We knew something was off, but we couldn't connect the dots between sleep, mood, food, alcohol, and how we performed at work.

So we built Unhide. Not because the world needs another habit tracker, but because people deserve to understand themselves — in plain English, without the noise.

If you've ever felt like you're living your life on a slight delay, always wondering why today is harder than yesterday — this is for you.

What we believe

Built on three principles.

🔍

Insight, not data dumps

Raw numbers don't change behaviour. We surface only what matters — the connections your data reveals about you, in plain language.

🔒

Your data, full stop

We never sell your data, never share it with advertisers, and never use it to train models without your explicit consent. Your patterns are yours.

30 seconds, every day

A tool you abandon isn't a tool. We obsess over frictionless logging because insight only arrives with consistency.

The team

Built by people who needed it.

Simran, Co-founder of Unhide

Simran

Co-founder & CEO

“Everyone deserves to understand themselves — without needing a therapist or a data science degree.”

Sachin, Co-founder of Unhide

Sachin

Co-founder

“If you can measure it, you can understand it. We just needed the right tool to do the measuring.”

Company details

Trading name
Unhide
Legal entity
Unhide AI Ltd
Country
United Kingdom
Data protection
ICO registered · UK GDPR compliant

Ready to understand yourself?

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